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Interactive Session: Marketing Case Studies
Marketing possesses the important distinction as the closest to the customer for the majority of companies and organizations. With this position of power comes even greater responsibility, as the function must understand and navigate internal corporate politics and pressures on the bottom line. Do you lead the charge with the end consumer as the top priority? Or do you stand back and let other departments like research & development or finance dictate the firm's innovations? This interactive session will engage ROMBA participants with the opportunity to examine companies' cultures to find solutions to the struggle between putting consumers first over profitability.
Learning Session: Brand Management
How (if at all) have their organizations started to target non-traditional demographics of buyers (e.g. LGBT community, minorities, veterans, etc.)? How does interning or working for a CPG set me up for a career in marketing? What is the typical path of an MBA graduate within a CPG company?
Interactive Session: With Great Power... LGBT Managers in the Real World
Interact with current managers and discuss the responsibilities and challenges that business leaders face on the job as general managers. Discuss real world situations with the professionals who face them every day. You’ll also have the opportunity to network with professionals and other MBA students interested in careers in General Management.
Learning Session: Big Data in the 21st Century
Data has been described as the “great new natural resource for the 21st century... [and] that competitive advantage will go to those who use data to discover new, meaningful, and impactful ‘knowledge.’” This panel brings together thought- and practice-leaders to discuss big data on the macro- and individual levels. On the macro-level, our discussion will include insights into the evolution of big data in the 21st century, issues of privacy and security, and leveraging data in non-traditional departments. On the individual level, we will discuss the intersections of big data, LGBT-, and other identities, outside of traditionally LGBT-friendly departments.
Cracking the Male Code: How Target and Unilever Market to Men
Join representatives from Target and Unilever for an exciting, interactive case study on an actual recent campaign that targeted the burgeoning male market. Students will be presented with the real business challenge that faced both companies as they partnered to grow their respective men’s product lines. Through discussing the brand and retail landscape confronting the male consumer, as well as the objectives Target and Unilever sought to achieve through their partnership, small discussion groups will bring to life the journey that took the original project team beyond the barriers of a nascent consumer segment straight through to a successful campaign execution.