Lisa Sherman, General Manager and Senior VP, Logo
Lisa Sherman is the Senior Vice President and General Manager for Logo, the new ad-supported basic cable network for lesbian, gay, bisexual and transgender (LGBT) viewers. Sherman oversees all day-to-day production and operation of the network and reports to Brian Graden, President, Entertainment, MTV Networks Music Group and President, Logo.
As Senior Vice President and General Manager, Sherman is responsible for the day-to-day leadership, strategy and management of Logo, guiding the channel from a creative and branding standpoint. Prior to this position, Sherman served as Senior Vice President and Group Account Director at the New York office of Hill, Holliday Connors, Cosmopulos, part of the Interpublic Group of Companies. There, she led the effort to identify and stimulate new business opportunities for the New York office, while serving as the Account Director for several key clients including AOL Media Networks, American Red Cross and Sallie Mae.
Earlier in her career, Sherman served as an executive at Verizon Communications, where she held a number of senior level marketing, advertising and operating positions across 17 years. As the Vice President for Brand Management and Advertising, she directed and implemented Verizon's advertising, sponsorship and promotions programs, including strategic advertising plans for all Verizon lines of business, with an annual advertising budget of $75 million. In addition, she co-founded the Women's Sports Network, Inc., a marketing services company specializing in the management and marketing of sports, entertainment and promotions for Fortune 100 companies wanting to reach teens, women and families, through their passion for sports.
Sherman presently is a board member of the New York City-based organization God's Love We Deliver, whose mission is to alleviate hunger and malnutrition in men, women and children living with HIV/AIDS or other serious illnesses by preparing and delivering meals to those unable to provide for themselves. She also is a former executive committee board member of the Human Rights Campaign.
Lisa is a cum laude graduate of Dickinson College. She participated in the Johnson Graduate School of Management Executive Program at Cornell University and the Center for Telecommunications Management Executive Program at the University of Southern California. She currently resides in New York City with her partner Sophie Dagenais.
