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22

Jul 2015

Job Highlight for Alumni: Product Marketing Manager (TV) at Twitter

Posted by / in LGBTQ BUSINESS STUDENT BLOG / No comments yet

Twitter Seeks Product Marketing Manager, B2B Video & TV Lead

Contact info@reachingoutmba.org by Friday to be put in the recruiting lead!

Twitter seeks a Product Marketing Manager, B2B Video & TV Lead to grow awareness and adoption of Twitter’s video, TV, and richer media efforts globally among advertisers. Video is a major strategic priority for Twitter, and this role is critical to deliver a successful product that will win the hearts and minds of advertisers and their agencies. You’ll work side-by-side with the product team to influence the product direction based on deep customer insights, and then bring it to life through world-class creative product marketing.

As PMM Lead, you’ll build and own comprehensive marketing strategies across Twitter video products for advertisers, including working closely with Vine and Periscope teams. You will help drive the product’s strategic journey – from customer insights, competitive analysis, product positioning, naming, objectives and metrics, to overall GTM strategy. And you’ll translate your deep understanding of Twitter customers and users into inspiring product stories, new ways to engage our advertiser audiences, and campaigns that deepen their strategic use of Twitter products.

The successful candidate will have stellar experience in developing and implementing strategic product marketing plans that drive advertiser education, acquisition and retention. They will have a deep understanding of Twitter’s products and its position within the media landscape and digital ecosystem. And they’ll be full of fresh ideas to bring that positioning to life for advertiser and agency audiences.

 

Responsibilities

  • Develop go-to-market vision, strategy and success metrics for new features; and ongoing marketing initiatives to drive adoption of existing features.
  • Work collaboratively across the company to craft the value proposition and messaging strategy for Twitter’s video, TV, and rich media products and services.
  • Seek actionable audience insights to inform product and marketing strategies; and advocate for the customer across marketing, product and media partners.
  • Synthesize and prioritize input from sales leadership and customers to inform product development.
  • Work with Sales, Communications, creative teams and external agencies to develop groundbreaking creative campaigns.
  • Play a key role in broader strategic initiatives, including helping to build Twitter’s overall marketing strategy and plan for new strategic opportunities.

Requirements

  • Bachelor’s degree.
  • 7+ years of work experience overall.
  • Strong background in B2B marketing including rich digital strategies.
  • Demonstrated passion for applying brand storytelling and innovative experiences that engage and educate B2B audiences.
  • Demonstrated ability to utilize consumer insights and data to inform initiatives that build customer love and drive revenue.
  • Experience working with product management and engineering organizations.
  • Ability to handle the pace and ambiguity that comes with working in a fast-paced, start-up-style environment.

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10

Feb 2015

Wells Fargo Joins as Sponsor of the Queer Women in Business Summit

Posted by / in LGBTQ BUSINESS STUDENT BLOG / No comments yet

We are thrilled to announce that Wells Fargo, one of Reaching OUT’s long-time corporate partners, will a sponsor of  the 2015 Queer Women in Business Summit.  You’ll be able to connect with all official sponsors, like Wells Fargo, to learn about career opportunities for lesbian, bisexual and transgender women.

Content at the Queer Women in Business Summit will be applicable to lesbian, bisexual, and transgender women in all phases of their careers. A full schedule of events is below!

Want to attend? Thanks to the generous support of sponsor like Wells Fargo & Liberty Mutual, you can get a 50% discount off the $99 registration by using this link!

Tentative Agenda for the Queer Women in Business Summit
March 7th, 2015

9:00-9:45AM         Opening Keynote Speakers (including Christie Smith, Managing Principal at Deloitte)

9:45-10:45AM       Networking Interactive Session: Circle, Share and Inspire

What are you passionate about? What do you need help with? This session breaks up attendees into small groups and gives the participants the floor for 3-5  minutes to talk about anything they want and take questions. Participants could use this time to pitch an idea and get feedback, get advice on entering a career, or just share a topic they find really important. Practice your public speaking skills and get to know ROMBA participants in a more meaningful way.

11:00-11:45AM       Facilitated Panel: Career Arc

This session will dive into the career paths and opportunities for LBT women at early, mid and late career stages across multiple industries including finance, consulting and social impact.

12:00-1:15PM         Networking Lunch: Industry Match

Whether you are  exploring your options, looking to foster mentor/mentee relationships within your current industry, or just looking to expand your own professional networking, industry match will give you the opportunity to interact with women in your field.

1:30-2:15PM           Workshop: Building Stronger Communication & Negotiation Skills

We’ve all heard it before. Women struggle to demand what they want or deserve. Join this session to learn how to improve your negotiation skills and be more assertive during meetings.

2:30-3:30PM           Panel Session: Intersectionality in the LBT Community

This session will take a look at how diverse queer women can be and the various issues that affect those within our community who have intersectionalities with the trans community, international communities, and other diversity segment.

3:30-4:30PM           TED-style 10 Min Speakers

Hear from six speakers who will present on topics such as “Community Building” “Finding Your Authentic Voice” and “Being an LBT Woman in the Global Setting” that you can bring back to your workplace or campus.

4:30-5:30PM           Company Networking Opportunity

This is an opportunity to network with attendees from companies participating in the Queer Women in Business Summit as well as speak with representatives from our sponsor companies at their designated tables.

5:30-7:00PM           Optional Networking Reception Off-Site

 

Liberty Mutual is the title sponsor for the inaugural QUIB Summit!

 

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