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14

Jun 2016

#WeAreOrlando: A Letter and Request from Reaching Out’s Executive Director

Posted by / in Blog, LGBTQ BUSINESS STUDENT BLOG / No comments yet

Where were you Saturday night?

I was at my wedding. My husband Shawn and I have been together over 13 years and following last year’s marriage equality ruling, we decided to finally tie the knot. It was a joyous celebration with friends and family. Following the event about 30 of us ended up at a nightclub with our friends and stayed until close.

Luckily I happened to be in California, but I could have been in Orlando and the night might have ended much differently. I still haven’t processed what it means that my wedding will forever be tied to such a callous act towards the LGBT community. Worse yet is the thought that any of us celebrating a night out in such a perceived safe space could have been in a situation like the shooting victims at the Pulse Nightclub in Orlando.

While our thoughts can go to the victims, that’s not enough. Yet it also isn’t productive just to get angry or sad, and many of us are wondering what we can do to help and to heal.

Reaching Out was founded with the simple principle that if we come together as LGBT MBAs (both students and professionals) we hold great power and influence that can impact change. It’s time to give back and use that collective voice to help those from the LGBT community who need support.

With that in mind, we are asking all students and professionals in the Reaching Out network to join us for a donation & Thunderclap campaign to raise money for the victims and their families of the Orlando Pulse Nightclub shooting. For those unfamiliar with Thunderclap, it is the first-ever crowdspeaking platform that helps people be heard by saying something together. It allows a single message to be mass-shared, flash mob-style, so it rises above the noise of your social networks.

Here’s what you need to do:

1)  Make a donation to the Victims the Pulse Shooting Fund

This fund was established by Equality Florida and supported by the National Center for Victims of Crime, which deployed funds in both the Chattanooga and Aurora shootings. All funds will go directly to the victims and families of the shooting.

2)  Sign-up for our Thunderclap campaign & let all our voices be heard collectively on Sunday

It may feel like your voice is lost by itself, but together we can be heard and influence others to add their support.  Let’s show that LGBT MBAs can and will give back to our greater community. On Sunday at 12noon, any social networks you register with will show the following:

“I’m joining LGBT & Ally MBAs around the world in donating to the Pulse Victims Fund #LGBTMBAsGive #WeAreOrlando http://thndr.me/SzcuWg”

Please join us and show that together we can have an impact.

Sincerely,

 

Matt Kidd

Executive Director

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22

Jul 2015

Job Highlight for Alumni: Product Marketing Manager (TV) at Twitter

Posted by / in LGBTQ BUSINESS STUDENT BLOG / No comments yet

Twitter Seeks Product Marketing Manager, B2B Video & TV Lead

Contact info@reachingoutmba.org by Friday to be put in the recruiting lead!

Twitter seeks a Product Marketing Manager, B2B Video & TV Lead to grow awareness and adoption of Twitter’s video, TV, and richer media efforts globally among advertisers. Video is a major strategic priority for Twitter, and this role is critical to deliver a successful product that will win the hearts and minds of advertisers and their agencies. You’ll work side-by-side with the product team to influence the product direction based on deep customer insights, and then bring it to life through world-class creative product marketing.

As PMM Lead, you’ll build and own comprehensive marketing strategies across Twitter video products for advertisers, including working closely with Vine and Periscope teams. You will help drive the product’s strategic journey – from customer insights, competitive analysis, product positioning, naming, objectives and metrics, to overall GTM strategy. And you’ll translate your deep understanding of Twitter customers and users into inspiring product stories, new ways to engage our advertiser audiences, and campaigns that deepen their strategic use of Twitter products.

The successful candidate will have stellar experience in developing and implementing strategic product marketing plans that drive advertiser education, acquisition and retention. They will have a deep understanding of Twitter’s products and its position within the media landscape and digital ecosystem. And they’ll be full of fresh ideas to bring that positioning to life for advertiser and agency audiences.

 

Responsibilities

  • Develop go-to-market vision, strategy and success metrics for new features; and ongoing marketing initiatives to drive adoption of existing features.
  • Work collaboratively across the company to craft the value proposition and messaging strategy for Twitter’s video, TV, and rich media products and services.
  • Seek actionable audience insights to inform product and marketing strategies; and advocate for the customer across marketing, product and media partners.
  • Synthesize and prioritize input from sales leadership and customers to inform product development.
  • Work with Sales, Communications, creative teams and external agencies to develop groundbreaking creative campaigns.
  • Play a key role in broader strategic initiatives, including helping to build Twitter’s overall marketing strategy and plan for new strategic opportunities.

Requirements

  • Bachelor’s degree.
  • 7+ years of work experience overall.
  • Strong background in B2B marketing including rich digital strategies.
  • Demonstrated passion for applying brand storytelling and innovative experiences that engage and educate B2B audiences.
  • Demonstrated ability to utilize consumer insights and data to inform initiatives that build customer love and drive revenue.
  • Experience working with product management and engineering organizations.
  • Ability to handle the pace and ambiguity that comes with working in a fast-paced, start-up-style environment.

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